Experience the Difference

Morgan’s Jewelers in Torrance epitomizes today’s fine jewelry store.

  • Category
  • Written by
    Laura L. Watts
  • Photographed by
    Kristin Anderson

When husband and wife Morgan and Helen Varon started Morgan’s Jewelers in 1946, it’s unlikely they could have predicted the changes that would take place in the jewelry industry over time. Fast-forward 72 years and three generations, and Morgan’s Jewelers of Torrance continues to evolve and stay relevant. “The Morgan’s of today varies from what was started three generations ago,” says Melissa Varon Weinberg, the company’s director of marketing. “We welcome people to come in, see what is new and experience the difference!”

Company president and son of the founders Russell Varon, says, “I’m so proud of the legacy of the company and the fact that we’ve maintained a commitment to quality and excellence for decades. But what excites me most today are the changes in the business. We now offer the most diverse and stylish inventory ever.”

That inventory includes casual, everyday pieces—for customers who are looking for that “just because” gift or fun fashion piece with a low price point—as well as museum-quality colored stones and GIA-certified diamonds. Morgan’s carries many designer brands like Roberto Coin, Marco Bicego, JudeFrances and Shay; an extensive selection of engagement rings of all shapes and sizes; and fine timepieces such as Rolex​, Breitling and other well-known brands.

The benefit of shopping at a family-owned jewelry store versus a corporate chain store is the personalized care each client receives. “At Morgan’s we are about the long-lasting relationship,” says Melissa. “Our team strives to get to know our clients and learn about their lives and jewelry needs.”

The Torrance team of expert sales people and appraisers has more than 200 years of collective experience. “I’ve never seen a team as knowledgeable, customer-oriented and hard-working as the one I am fortunate enough to work with today,” says Russ.

Morgan’s Jewelers is a certified gemologist appraiser and accredited gem laboratory with an on-site design/manufacturing team to bring customers’ custom jewelry concepts to life. Morgan’s also offers expert watch and jewelry repair, remounting, and estate buying and liquidation.

Morgan’s is excited to do business with companies like Forevermark Diamonds, an ethical mining company. They support a variety of worthy nonprofit organizations, such as Torrance Memorial Medical Center, City of Hope, Alliance of Moms, Cancer Support Community, police and firefighter foundations and many more. They also have foundations dedicated to sending kids to college and helping them with related expenses.

Like the jewelry industry itself, Morgan’s is poised for a bright, sparkly future in the South Bay and beyond.

Morgan’s Jewelers
22200 Hawthorne Blvd., Torrance
310-375-4471 | morgansjewelers.com
Facebook: @morgansjewelerstorrance
Instagram: @morgansjewelers

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