Endless Love

The Morgan’s Jewelers team asks the right questions, offers expert education and creates wedding jewelry made just for you.

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When it comes to popping the question, there’s one question to consider first: Where should you buy the ring? For South Bay couples, the answer has been the same for decades. Since 1946, Morgan’s Jewelers in Torrance has helped generations of families find their perfect engagement rings with a level of care, expertise and personalization that’s hard to come by.

Still family-owned and operated by Russ Varon and Melissa Varon Weinberg, son and granddaughter of founder Morgan Varon, the company blends timeless tradition with modern service. From the moment clients walk in the door, they’re welcomed like old friends.

“For many clients, the engagement ring experience is their first with Morgan’s Jewelers and the beginning of what we hope to be a long-lasting relationship,” Russ says.

Inside the newly updated showroom, couples are invited into Morgan’s diamond room—a quiet, private space where GIA-certified consultants take time to understand each client’s lifestyle, preferences and vision. It’s this thoughtful process that has made Morgan’s a go-to for discerning buyers who want a piece that’s as personal as the love it represents.

Need a low setting because your partner never takes off their ring? Avoiding prongs or side accents because they are very active? Morgan’s has you covered, creating pieces that feel made for you … because they are. Choose from the curated selection of classic and modern engagement rings or opt for a fully custom design with CAD previews. And cleaning and inspection are always free, for life.

Morgan’s offers sustainable, lab-grown diamond options and conflict-free natural mined diamonds. A full Wedding Essentials suite includes matching bands, timepieces, wedding party gifts and bespoke redesign services. With a team that values education, integrity and no-pressure conversation, it’s no wonder couples return long after the “I do.”

“Approachable luxury is what defines Morgan’s. Clients are encouraged to visit, try on pieces, ask questions and come back another day—no pressure, no rush. You’ll feel like you’ve made a new friend in the jewelry world—or reconnected with an old one,” Melissa says.