The Golden Hour
Celebrate the season with a little self-care at this local beauty hub.
- CategoryAdvertorials
- Written byLaura L. Watts
- Photographed byShane O’Donnell
- AboveTherese De Vos and the 505 Salon team of stylists
Summer is taking center stage in the South Bay … are your hair and skin ready? Gear up for sunny days and sizzling nights with a little TLC in the heart of Hermosa Beach.

Nestled in a bustling block along Pier Avenue is a cozy retreat full of familiar faces. No, it’s not the neighborhood pub. It’s 505 Salon—a bright, modern boutique where laid-back coastal vibes meet high-end style. The salon features an extensive menu of hair services: coloring techniques, extensions, Cezanne smoothing treatments, and cuts for women, men and kids.
Owner and beauty expert Therese De Vos has gathered a tapestry of skilled, friendly professionals who ensure that clients leave feeling cared for, heard and happy … and looking fantastic. These stylists are total pros—
artists who stay ahead of trends and have decades of industry experience. As long-time South Bay residents, their passion makes every day special for each other and for clients.
Recognizing that gorgeous hair goes hand in hand with healthy, glowing skin, Therese and her teen daughter created an exclusive line of performance-driven products for all ages and skin types. Maie cosmetics are made in California using high-quality ingredients and sold online, at 505 Salon and at EM Skin Studio in Hermosa Beach.
The beauty brand’s flagship product is the Ultra Hydrating Face Mist, a convenient way to keep skin hydrated and soothed throughout the day. Other items include lip balm, a bronzer/blush compact, and accessories like makeup brushes, hair towels and satin eye masks.

Therese and her daughters
“Maie is more than just a brand,” shares Therese, who looks forward to eventually sharing the business with her younger daughter as well. “It’s a celebration of minimalist beauty that fits seamlessly into everyday life, offering must-have staples that do it all.”
Whether you’re seeking simple hair and skin maintenance or an extravagant transformation, Therese and her talented team will work their magic for you in their upscale, inviting space. Open Monday through Saturday with plenty of parking, 505 Salon offers walk-in and last-minute appointments as well as reservations.
“We are so grateful for all of our loyal clients and also love to see new faces in the salon,” Therese says. “If you are in our area, please stop by and say hi. We love to help our clients feel their very best.”
505 Salon | Maie Cosmetics
505 Pier Ave., Hermosa Beach | 310-698-7808
505salonhb.com | maiecosmetics.com
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