Zoie Aliado

Zoie Brook Designs is a full-service interior design firm specializing in both new builds and renovations. Founder Zoie Aliado guides clients through every step of the process—from selecting hard materials and planning layouts to curating furnishings. Zoie worked with Norman Design Group and Spencer Hersh Designs before launching her firm in 2023.

Describe a business decision that made no sense but turned out brilliantly.

Starting my own design business while in the middle of a steady career made no sense on paper—the timing, the risks and the uncertainty all pointed to staying put. But trusting my vision and taking that leap allowed me to build something that reflects both my creative and business drive. It’s been one of the most rewarding decisions I’ve ever made.

What strategies help you avoid burnout?

Creating structure and balance in my routine. I set clear boundaries between work and personal time, prioritize movement and exercise to reset my mind, and give myself space for creativity outside client projects. I’ve learned that taking intentional breaks actually fuels my productivity and keeps me inspired for the long run.

What belief about yourself did you have to let go so you could become the woman you are today?

I had to let go of the belief that I needed to have everything figured out or follow a traditional path to be successful. Once I released that pressure, I gave myself the freedom to trust my instincts, embrace my creativity, and build the life and business that truly reflect who I am.

Any new projects on the horizon?

I’m working on a beautiful project in Redondo Beach, and I’m excited to take on more new-build and furnishing projects across the South Bay. I’m also looking to collaborate with furniture brands and am beginning to develop my first coffee-table book to showcase my designs.      On a personal level, I’d love to create more space to try new hobbies and make a clearer separation between work and life so I can recharge and stay inspired both in and out of my business.

Photographed by Shane O’Donnell