Shannon Wheeler
- Founder & Creative Director
Eastman Supply Company
- Website | Social
eastmansupplycompany.com
@eastmansupplyco - Left L to R
Shannon Wheeler and Lauren Fiamengo, lead digital marketing strategist
- Special Section
Founder Shannon Wheeler and her team at Eastman Supply Company operate as an in-house marketing extension for their clients, offering services such as brand strategy, branding, digital media management, web development and product development. After college, Shannon worked in New York City on Betsey Johnson’s final Fashion Week shows and with Macy’s Merchandising Group. She returned to Los Angeles and worked in brand management and sales before switching to freelancing, then establishing Eastman Supply Company in 2022.
How do you define your leadership style?
I’ve always believed that a seat at the table isn’t deserved; it’s earned. My leadership style is built on that principle, centered on a deep commitment to showing up every day and building trust with my team and our clients. I guide and empower everyone to focus on what truly matters, creating a space for us to push beyond the ordinary and build something meaningful together. Collaboration is how we bring vision to life.
What rules do you break regularly—and with intention?
We intentionally break the industry’s unspoken rules and reject the transactional agency model. Our philosophy is simple: We become a genuine extension of your team. We personally invest in every project, giving it the same level of care as if it were our own business. We don’t just provide solutions; we design a strategic, customized plan for every client, because no two should ever look the same.
How does your team contribute to the South Bay?
Our contribution is much more than a business model. It’s a deep-seated love for the community we were born and raised in. We are genuinely part of the South Bay’s fabric, and that personal connection fuels everything we do. Our mission is to support and strengthen the local creative economy by helping fellow businesses thrive. By elevating their brands and amplifying their unique voices, we’re not only helping them succeed but also helping to build a more connected community right here in our own backyard.
Photographed by Fabien & Laura Castro