Rachel Ezra has been helping clients achieve their real estate goals for more than 20 years. After starting her career in commercial real estate, she transitioned to residential real estate when she moved to Manhattan Beach. She has served buyers and sellers in the South Bay since 2010, specializing in luxury coastal properties. Rachel joined Vista Sotheby’s International Realty in 2017.
What differentiates you from others in this industry?
As a real estate agent, I differentiate myself through a combination of expertise, personalized service and a commitment to client satisfaction. Ultimately, my goal is to provide a seamless and positive real estate experience for my clients, guiding them through the process with expertise and dedication. Here are some key aspects that set me apart:
Exceptional Work Ethic: Success in real estate requires hard work, dedication and a strong work ethic. I go above and beyond, putting in the time and effort to excel in a competitive market.
Effective Communication Skills: Clear and effective communication is essential in real estate. I can articulate ideas, negotiate effectively and build strong relationships with clients, colleagues and other industry professionals.
Adaptability and Flexibility: The real estate market is dynamic and subject to constant change. I can adapt to market fluctuations, new technologies and evolving client needs to achieve long-term success.
In-Depth Market Knowledge: I stay well-informed about local market trends, property values and economic factors affecting real estate. This knowledge allows me to provide valuable insights to clients so they can make informed decisions.
Strong Networking Skills: Building and maintaining a robust professional network is crucial in real estate. I network with other agents, mortgage brokers, inspectors and various industry professionals to create opportunities and stay connected to market trends.
Client-Centric Focus: Putting clients first is a hallmark of success in real estate. I prioritize the needs of my clients, delivering exceptional service and building lasting relationships that lead to referrals and repeat business.
Negotiation Expertise: Negotiation is a fundamental skill in real estate transactions. I am adept at negotiating favorable deals for my clients, whether representing buyers or sellers.
Marketing Savvy: Effectively marketing properties is key to success. I understand how to showcase properties using various marketing channels, including online platforms, social media and traditional methods.
Continuous Learning: The real estate industry is dynamic, with new technologies, regulations and market trends emerging regularly. I am committed to ongoing education and professional development to stay ahead of the curve.
Resilience and Tenacity: Rejections and challenges are part of the real estate landscape. I strive to demonstrate resilience, bounce back from setbacks and maintain a positive attitude even in the face of adversity.
How do you balance your career, personal life and passions?
Achieving a perfect balance is challenging, but finding a harmonious integration of these aspects is key. It’s also important to be kind to yourself and recognize that balance may look different for everyone. I set realistic goals in each area (career, personal life, passions). I have developed a schedule/routine that includes time for work, personal activities and pursuing my passions. I ensure that the time I spend at work is productive and the time with loved ones is meaningful. Life circumstances and priorities can change, so I must be flexible.
How do you handle situations where clients have unrealistic expectations?
Managing unrealistic expectations is a delicate balance of providing excellent customer service while being realistic about what can be achieved. Clear communication and transparency are key throughout the process.
What do you expect to see in real estate this year, specifically in the South Bay?
I can’t predict the future, but I can provide some general trends that have been observed in the real estate market. The overall economic conditions, job market and interest rates can significantly impact the real estate market. The balance between housing supply and demand is crucial. If demand outpaces supply, it could lead to price increases and a competitive market for buyers. Changes in interest rates can affect mortgage affordability and influence buyer behavior. We expect interest rates to decline in the second half of the year; when that happens it will stimulate demand in the real estate market. The floodgates will open, and buyers who were previously on the fence or waiting for more favorable conditions will be encouraged to enter the market.
What makes a house a home?
I always say, “Bless this mess!” When you make dinner and your kids are playing and making a mess, enjoy it! It’s part of living. Let them be kids and enjoy all the spaces you’ve created in the house. Living in the house is what makes it a home.
Photographed by Shane O’Donnell