Jessie Blazer

Homies is a home décor brand specializing in handcrafted pillows made from globally and ethically sourced artisan textiles. Owner Jessie Blazer worked for years in New York City as a textile coordinator and manager of visual merchandising for a well-known fashion brand. After moving to Manhattan Beach, she styled for a local interior design firm before taking over at Homies in 2023.

Share a pivotal moment that inspired you to acquire Homies. 

As my kids were getting older, I wanted them to see my value—not just as their mom but as a woman building something of her own. Like so many mothers, I found myself questioning who I was outside motherhood and craving a new sense of purpose. Taking the leap with Homies was about more than jump-starting a business. It was about proving to myself that I could step outside my comfort zone and create something meaningful. 

What strategies help you avoid burnout? 

Setting boundaries with the digital noise around me. The internet can be a tough space for small businesses, and I’ve learned how quickly it can drain my energy. Stepping back for a few days at a time helps me return to square one—reconnecting with the ideas and designs that truly excite me.

Any new projects on the horizon? 

At the top of my list is opening a brick-and-mortar store in the South Bay—a one-stop shop for the fun, funky, California-casual customer that Homies embodies. In the meantime, we’re focused on expanding our online presence and growing the collection with throw blankets, a wider variety of home decor and hopefully bedding.

What strategies have you found most effective in growing your business? 

My local clients and stores have truly been one of the most rewarding parts of growing Homies. There’s no substitute for face-to-face interactions—they build trust, spark ideas and keep the work personal. I’ve learned that offering a concierge level of service not only elevates the client experience and leads to referrals but also keeps the heart and integrity of the business front and center.

Photographed by Fabien & Laura Castro