Holly Danna 

After working in corporate roles in the design industry for more than 15 years, Holly Danna craved a career change. She transitioned to real estate in 2015 and has been recognized in the top 1.5% of Realtors nationwide by RealTrends/The Wall Street Journal based on sales volume, which she has doubled annually for the last three years. Holly lives on the Palos Verdes Peninsula with her husband, two teenage girls and their Pomeranian.

How has your background influenced your journey?

Having both a design and business background has been very helpful to me in navigating real estate transactions—both in presenting stunning homes and negotiating contracts.

What have you simplified in your business?

My workflow is supported with the help of my assistant, Synthia, who is an incredible lift to my efficiency. Synthia also manages all operations processes for bringing listings to market. A huge help! 

Describe your communication style.

My communication style is friendly, assertive, direct, transparent and strategic. Over the years, I have fine-tuned my communication skills to be a better listener and appreciate shades of grey.

Any new projects on the horizon?

I am building a network of top-producing women agents in major markets. This will be a resource for my clients near and far.

What do you do to avoid burnout?

Walking on The Strand or hiking in Palos Verdes—a change of scenery does wonders! Our family likes visiting our favorite wineries and restaurants in Santa Ynez. The landscapes are stunning, the food is delicious and the relationship to the land is grounding.

Tell us about a recent passion.

I have been baking croissants with my daughter. We are perfecting our technique. My French friend is coaching us and is a tough judge! I am also starting pickleball lessons—better late than never!

Photographed by Shane O’Donnell