Barlz

WHO

Barlz is a new surf fashion clothing brand founded right here in the South Bay. Named for the ultimate surfing experience of pulling into “barrels,” we offer a refreshing sense of bold, progressive style and color for all surfers: men, women and children. Our signature Manhattan Beach Surfing Club 1930s-style hoodies have been very popular. Our brand pillars are comfortable, fashionable, accessible, ethical.

WHAT

We have had great success both online and with our brand-new boutique flagship store located in downtown El Porto in Manhattan Beach, which just opened in May 2025. We always take care of our locals’ Ohana with a 20% discount code: Amigo. We are also excited to announce our new service, custom-fitted Barlz wetsuits made of the highest quality Yamamoto neoprene from Japan. 

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WHY

We are locally owned by surfers who design fresh gear that crosses into streetwear for beach lovers. The surf community stops by to chat with Barlz co-founder, team manager and pro surfer Jake Kirschenbaum, who is knowledgeable about all things surfing. Drop in to see our designs, talk story, enjoy a beverage and watch the latest surf contests with our friendly staff. Bring a surfing photo and put it on the wall of fame!

Photographed by Ken Pagliaro