Bryanne DeGoede
& Devynne Kellogg

Above L to R: Devynne Kellogg & Bryanne DeGoede

•••

Highlights

• Earned Media
• Social Media Management
• Influencer Engagement
• Events & Pop-ups

A South Bay native with more than 16 years of experience across corporate and agency settings, managing partner Bryanne DeGoede founded BLND PR in 2014 as a public relations firm with a modern, strategic and social-first approach for emerging and established brands in the lifestyle and wellness space. Devynne Kellogg, the firm’s president, joined the team in 2020 to lead day-to-day operations and help drive expansion. With a background in journalism, editorial strategy and social media, Devynne brought a fresh perspective and a strategic eye. BLND PR’s goal is to give brands the credibility, visibility and community connection they need to grow through national press placements, managing social media channels, and building influencer and event marketing programs.

Why did you decide to start your business?

Bryanne DeGoede: BLND PR started from a belief that local businesses deserved the same level of storytelling and visibility as global brands. In the beginning, it was about helping small businesses make a name for themselves. Over time it became clear that what we were building was bigger: a trusted agency that helps companies grow credibility and community, locally and nationally.

How has your background influenced your journey?

Devynne Kellogg: Building the business in the South Bay has taught us the value of community. There’s a deep loyalty here—you support your neighbors, you show up for your town—and that same mindset shapes how we serve our clients. We know that credibility and community go hand in hand, and we use both to fuel growth.

What exactly does BLND PR do?

Bryanne: At its core, we help businesses “make a name for themselves.” That can mean getting them quoted in national magazines and digital outlets so they look credible when someone Googles them, or it can mean completely running their social media channels: creating content, posting daily and engaging with their audience. We also plan events, pop-ups and influencer campaigns. In short, we make sure that when people discover a brand, they see it everywhere—and trust it.

How can we support other women in business?

Bryanne: It starts with sharing your platform. At BLND PR, we make a point to amplify our clients’ voices in national magazines, digital features and on social media. When women are seen as experts in their fields, doors open—not just for them, but for the women who will come after them.

What strategies help you avoid burnout?

Devynne: Delegation and trust. Over the past year we’ve expanded our team significantly, which has allowed us to scale without sacrificing creativity. When you build a team of smart, capable women, you don’t have to do it all alone. You get to grow together.

What have you simplified in your business that used to feel more complicated?

Bryanne: In the past, PR felt mysterious—like something you couldn’t measure or explain. Now we focus on impact. An “As Seen in Forbes” or “Featured in Vogue” press hit isn’t just nice to have—it’s credibility a client can use on their website, share on social media and leverage in conversations with customers or investors.

Any new projects on the horizon?

Devynne: The biggest milestone for us this year was moving our team into a much larger space in Redondo Beach. It’s symbolic of our growth—we’re busier than ever, and it makes sense. With Erewhon and other viral destinations opening in the South Bay, more brands want to tap into this community, and we’re perfectly positioned to connect them.

What strategies have you found most effective in growing your business?

Bryanne: Being insiders. Our clients come to us not just for PR strategy, but for our South Bay network—whether that’s building an influencer program, creating buzz around an event or managing their social channels with a true community-first approach. Growth today isn’t just about national press; it’s about local credibility that sparks loyalty.

How do you support the South Bay?

Devynne: We live here, we work here and we raise our families here. When our clients succeed, it directly benefits the South Bay community through jobs, events and shared pride. We’re not just an agency based here. We’re an agency built from here.

Photographed by Fabien & Laura Castro