Nadia Elgrably, Allied ASID
Photographed by Jeff Berting
1601 N. Sepulveda Blvd. #383, Manhattan Beach | 310-892-1799 | email@example.com | nadiadesigns.org
Describe the featured project.
A comprehensive remodel of a 1970s Palos Verdes Estates home. This home represents a labor of love, with clients whom I met 15 years ago when I was given the opportunity to assist in a remodel of their former home. I cherish the lifelong friendship that began during the design process. That was three homes and projects ago.
Tell us about your firm and the services you offer.
For the past 20 years, we have provided comprehensive interior design service—from planning through completion, budgeting, space planning, ordering and installation—managing all aspects of the project as needed. We work with a team of talented craftsman and specialists.
What first sparked your interest in this industry?
I was working for a RTW firm and had been promoted to store planning. I was thrilled and confident I could take on the challenge, but I had to ask, “Why me?” My VP explained that they all felt my spacial planning skills, combined with my sense of fashion, fabric and color, made me the ideal choice. That is what motivated me to go to design school.
What makes your firm unique?
One of the many things clients have commented on is the transparency of our services. We are a fee-based company. Clients are able to purchase items and services at our cost. Our fee is tailored specific to each project. We do not tack on additional commission or percentage charges. Clients are able to quantify and budget.
What is interesting about working on homes in the Beach Cities?
I love the casual elegance of coastal living. There is a broad spectrum of styles and influences. The blending and harmony between the interior and exterior spaces allow for seamless indoor/out door living.
What are some of exciting projects you’ve completed?
I believe every project tells a story, personal and individual to the wants and needs of the client. The art of design is in the balance and harmony of elements. I love all the projects we have been honored to be a part of. Recently we completed the offices for The Consulate General of Angola. Working with the embassy staff was fascinating. The featured remodel in Palos Verdes was a wonderful collaboration. In addition, we just put finishing touches on a vacation retreat on the sand in San Diego.
What is the philosophy of your company, and how does that influence the way you practice your craft?
I believe in the value of personalized customer service. A warm greeting, a handshake and eye contact go a long way with me. When I opened Nadia Designs, I knew I wanted to run my business with those traditional values.